WICB, Scotiabank strengthen stand
 

Jamaica Gleaner article.

KINGSTON, JAMAICA - The West Indies Cricket Board (WICB) and Scotiabank yesterday signed a new five-year sponsorship agreement, which will see the banking institution continuing as the official bank of West Indies cricket and exclusive sponsor of its Kiddy Cricket programme.

The signing, which took place at the offices of the Jamaica Cricket Association, will see the two entities deepening their relationship though a number of initiatives aimed at improving the standard of the regional game.

New WICB president, Dave Cameron, and CEO Michael Muirhead led the board's charge during the contract signing proceedings, while Heather Goldson, director of marketing for the English Caribbean represented Scotiabank.

High-priority initiative

"The WICB holds the Kiddy Cricket programme as a high-priority initiative, as it is the base of the cricket development path in the region, and we are very pleased to renew this sponsorship with our long-standing sponsor and partner, Scotiabank," said Muirhead.

The five-year deal, which is set to see the bank going close to doubling its investment in the Kiddy Cricket programme, represents the longest sponsorship contract that the bank has signed with the WICB during their 14-year association.

"We have seen significant progress in the Kiddy Cricket programme over the last 14 years as title sponsors," said Goldson.

"We have reached over 750,000 children since inception, and have had the satisfaction of seeing Kiddy cricketers rising to the pinnacle of the game as national and as West Indian players.

"We are, therefore, fully committed to continuing to play our part in growing the sport, and building that next generation of cricket greats," she added.

The partnership, according to Scotiabank, will, among other things, allow the WICB to execute an expanded technical education programme aimed at teaching foundation cricketing skills to the more than 150,000 students who are currently enrolled.

As part of the expanded programme, Scotiabank is also set to fund the provision of close to 10,000 Kiddy Cricket programme gear and equipment kits featuring bats, balls and stumps to a number schools across the region.

The sponsorship arrangement is also set to play a role in the new Cricket Coach Education programme that was recently launched by the WICB in association with the University of Technology.

First Published In The Jamaica Gleaner.

Date: 
Thu, 07/04/2013 - 03:06