Flow launches Ten Cricket in Caribbean
Market Wire article.
FREEPORT, THE BAHAMAS - Columbus International Inc., which operates the largest cable franchise in the Caribbean under the brand name "Flow," has announce a new programming partnership with Ten Cricket, a 24/7 cricket channel, operated by Zee Americas. Cricket, one of the most watched games in the world will now be shown across the region, as the first all-cricket station for television viewers and sports fans across the Caribbean.
The channel will showcase several upcoming series including the Celkon Cup Tri Nation One Day International Series, currently being played in the region.
Ten Cricket will be exclusively broadcast on Flow in Jamaica, Trinidad, Grenada, Barbados, St. Lucia, Antigua and St. Vincent. The partnership will enable cricket fans across the region to see the broadcast of all home and away matches, played by teams representing West Indies, Sri Lanka, Zimbabwe, Pakistan and South Africa on Flow's digital cable television network. Ten Cricket's 24-hour programming will include LIVE and repeat broadcasts of major tournaments matches such as Test, ODI and T20. This announcement coincides with the start of the Celkon Cup Tri-nation One Day International series featuring: The West Indies, Sri Lanka and ICC Champions Trophy winners, India.
"Cricket is a shared passion that unites Caribbean people and we have been searching for a long time for value added content like this. We are pleased to have the opportunity to leverage our technology to allow cricket fans to fully immerse themselves in the sport. This addition will enable the region to cheer on home teams, even when playing overseas, as well as being able to view matches played by teams from other cricketing nations," said Rhea Yaw Ching, corporate vice president, sales and marketing for Columbus. In order to enable Caribbean cricket fans to cheer on the West Indies as they play India and Pakistan in the current one-day international series, the Company will extend a special free view period of one month.
Sameer Targe, General Manager of Zee Americas said, "We are very excited with the launch of Ten Cricket in the Caribbean islands. Columbus has always been very forward looking in its approach, when it comes to its subscribers." Zee Americas' Director of Content Distribution, Akhilesh Gupta adds, "There is a definite need for a quality 24/7 cricket channel in the Caribbean. This launch fills that void and extends our long term association with Columbus."
Flow continues to be an innovator in delivery of cable TV services for customers in the Caribbean. The company offers the most diverse range of sports programming including multiple all-sports channels, such as those dedicated to motor racing, golf, soccer, basketball, NFL, tennis and fishing.