CHEERS! WICB toasts new deal with Banks
BRIDGETOWN, Barbados – The West Indies Cricket Board and Banks Holdings Ltd. on Friday announced a new partnership for the upcoming six-match series between West Indies and England.
The agreement, which was announced during an official media briefing at the President’s Suit at the Kensington Oval, will see Banks Beer as the ‘Official Beer Partner of West Indies vs England 2014’.
Michael Muirhead, CEO of the WICB welcomed Banks Holdings on board. Also in attendance were Ray Chee-A-Tow, Chief Commercial Officer of Banks Holdings Ltd; and Bernard Frost, Marketing Manager of Banks Holdings Ltd; and Nelecia Yeates, Commercial Manager of the WICB.
“We want to say ‘thanks to Banks’ for being part of the West Indies Cricket family. I welcome Banks Holdings Ltd a truly a partner with the WICB,” Muirhead said.
“It is a pleasure to be unveiling, with Banks Holdings Ltd, this deal which we think will help to support cricket in the West Indies – and I say cricket in the West Indies – even more so than West Indies cricket. We have brought many sponsors on board as we look to develop the game and with Banks joining we expect that much more will happen in the future.”
Muirhead added: “What we will be doing is channeling resources in areas which will make a difference towards the positive development of cricket in the West Indies. We have had a relationship with Banks before, it is one that has been nurtured over the years, and now they are coming in a more wholesome manner. It will not just cover the tour by England this year but it has a more implications.
Chee-A-Tow also said Banks Holdings Ltd. was delighted with the new partnership as they were eager to be part of the cricket landscape with several thousand visitors expected in the Caribbean for the six matches.
“It gives us great pleasure to partner with the WICB. We have a longstanding relationship with the WICB and even longer partnership with the Barbados Cricket Association. Anything in Barbados that has sports, the Banks Holdings Group and by extension Banks Beer has been involved,” he said.
“We believe that what the WICB rolled out with the ‘We vs Them’ campaign fits like a glove with what we have in mind and have planned for the upcoming matches in Antigua and Barbados.”
The upcoming series will be feature three One-Day International at the Sir Vivian Richards Ground in Antigua (February 28, March 2 and 5) and three T20 Internationals at Kensington Oval in Barbados (March 9, 11, 13).