$2.5m Supligen boost for Power Play 10/10 Cricket
Jamaica Observer article.
Kingston, Jamaica - The 2014 Nestle (Supligen)/Jamaica Cricket Association (JCA) Power Play 10/10 Cricket Championship has received a boost of $2.5 million from its sponsor, it was announced at a press conference at Cuddy'z Sports Bar and Restaurant in Kingston yesterday.
Shawna Kidd, consumer marketing manager, Dairy for Nestle Jamaica Limited, said that sport speaks a universal language and is a medium to express passion, creativity and showcase teamwork at its very best, and that she was pleased to have partnered with the JCA to host the event.
"Nestle has always seen sports as a powerful development tool and we are pleased, and indeed humble, to have forged a strong partnership with the JCA in sponsoring this cricket programme," she said.
Kidd also said that her company wants to join the thrust in reigniting the love of the game.
"With the support of the JCA, we are committed to revitalising, re-energising and revamping the sport of cricket in our grassroots communities. The alliance between Nestle Supligen and cricket is a natural one -- both are national passion of Jamaicans, and represent a healthy medium to empower our young people to realise their potential in a positive and meaningful way," the consumer marketing manager added.
Also speaking at the launch, the JCA's president Wilford 'Billy' Heaven said that this format of the game will bring back interest and the love for cricket.
"Cricket is a product and we want it to be current and new... we take pride in this new format of the game, the 10/10 version. It is not a format that everyone would like due to the fact that cricket is not as popular as it used to be, however, the shorter format of the game always brings results and I think that this power play cricket will be loved and will bring back interest in the game," he said.
The chief executive officer for the JCA, Courtney Francis, also said that this new version of cricket is another step in the development process of building cricket in Jamaica.
"This is a new version of the game, and I am a new CEO of JCA, so we both are new to this. However, I think that this is a good move and is sure to generate interest in the game. This will also bring communities together, as we seek to develop cricket in Jamaica, and I encourage all teams to play hard, stay injury free, enjoy themselves and buy Supligen to boost their spirit," he said.
The competition will begin with round one on March 15 and 16 in Three Hills, St Mary, which will see 32 teams participating from, and at venues in St Mary, St Elizabeth, Portmore and Westmoreland.
Four matches will be played on the Saturday, and the teams will be drawn from the pool to determine the teams that play against each other. All four-match winners will return on the Sunday to play the semi-finals, third-place play-off and the final.
The winners of the rounds in the parishes will receive $10,000 and the runner-up , $5,000. The finalist for each parish staging will automatically qualify for the grand final weekend to compete for $100,000 and a trophy.
Participants are from St Mary -- Port Maria CC, Boscobel CC, Rose End CC, Epson CC, Wood Park CC, Area Two Police Sports Club, Jacks River Sports Club and Three Hills CC; St Elizabeth's teams are Treasure Beach, Vineyard, Slipe, Quick Step, Ballards Valley, Uprising, Chocolate Hole and All Century; Portmore's teams comprise Portmore Pines, GC Foster, Ken's Wildflower, Waterford CC, Washington CC, Colour's International, Bridgeview and Hamilton Gardens, and the Westmoreland teams are Orange Hill, Stars of the West, Pittersville, Withorme, Sandals White House, Paradise, Broughton and Chantilly.